Start from your own area
Someone in Võru should not be looking at Tallinn prices. BiteSmart picks stores by your location and switches them automatically when you travel. We do no GPS tracking, you confirm the area yourself.
Add your items and BiteSmart tells you which store near you is cheapest today. Travelling to another town? The app switches stores automatically.
BiteSmart arrives on the App Store and Google Play in September 2026.
My basket · 5
Estonian households throw away tens of kilos of perfectly good food every year, mostly because it was bought without a plan. BiteSmart helps you plan: you buy exactly what you need, use the same ingredient across several meals, and pay the lowest price for it. Less waste, a smaller bill, healthier food and a lighter footprint on nature.
Most families buy roughly the same food every week. The difference comes from what you decide to cook and where you buy it. BiteSmart helps you choose recipes that suit your family and then shows which shop puts that basket together for the least. A healthier meal and a smaller bill at the same time.
A planned basket means nothing is forgotten at the back of the fridge. The app reuses the same ingredient across several meals, so half a pack never goes off.
The same food, a noticeably lower price. That money stays with the family, every week, all year.
Calories, nutrients and allergens sit beside every recipe. A whole week thought through calmly, not decided in a rush at the shop door.
Every kilo of food thrown away is wasted water, farmland and transport. Less waste at home means less pressure on nature.
Six steps. All inside the app, all free, all with prices from your own area.
Someone in Võru should not be looking at Tallinn prices. BiteSmart picks stores by your location and switches them automatically when you travel. We do no GPS tracking, you confirm the area yourself.
Search by name or scan the barcode in the store. Real products, real prices. Every item shows at a glance whether it is cheaper than usual today.
See the gap between cheapest and priciest in euros, plus how many of your items each store actually stocks. Without that, a comparison misleads.
1500 recipes with the price per serving right under every photo. One tap puts all the ingredients in your basket, quantities already scaled to your family.
One day, three days or a whole week, you decide. The app optimises around your preferences and reuses the same ingredient across several meals, so half a pack never sits forgotten in the fridge. The result is less food waste, a cheaper basket and healthier food. Set allergens and exclusions for each family member and unsuitable dishes disappear entirely. A monthly food budget and a calorie goal keep you on track.
The pantry holds everything you buy: salt and oil, the potatoes from grandma, but also toilet paper and washing powder. A recipe never adds to your basket what you already have at home. Household goods run on their own clock: when something is about to run out, the app says so and adds it to the basket with one tap.
Product names and prices are illustrative. In the app prices are refreshed daily from the public online stores in your area. The final price is the one at the checkout.
We have mapped Estonia's grocery stores county by county. BiteSmart only shows you the ones that actually exist in your area.
Add your Selver, Rimi, Maxima and Coop cards to the app. At the till you open the card on your phone, the cashier scans it from the screen and your points accrue exactly as with the plastic card.
Short notes on what we are building and why.
Both stores at once. Estonian, English and Russian from day one.
Read moreA price comparison that shows another city's prices is not a comparison. You see the prices of your own area.
Read moreEvery shop card in one place. Open the card at the till and your points accrue as usual.
Read moreEstonian, English and Russian. All three are there from day one.
Read moreIf you cannot find the answer, write to support@bitesmart.eu.
Yes. BiteSmart picks stores by your location and shows only the ones near you. Travel to another town and the app switches automatically. A user in Võru never sees Tallinn prices.
Yes, and it stays free. The download costs nothing, there is no mandatory subscription and the basket comparison is open to everyone. You can read the details in the privacy policy.
From the stores' public online shops, refreshed daily. The displayed price is indicative, the final price is the one at the checkout.
The app shows how many of your items each store actually has and offers a substitute, so the comparison never misleads.
No. You can use only the basket and the price comparison. Recipes are an option, not an obligation.
Data comes from the Open Food Facts database and manufacturer information. With a severe allergy, always check the actual packaging as well.
The larger Estonian grocery chains and their shops: Prisma, Selver, Coop, Rimi, Maxima, Grossi Toidukaubad and others. In total more than 810 shops from 15 chains across 28 towns and settlements. The list keeps growing and the app always shows only the shops near your location.
It depends on what you buy and how many shops are near you. The same basket often differs by tens of percent between Estonian chains, especially during campaigns. BiteSmart shows the exact difference in euros for every basket, so you do not have to trust it, you see it.
Yes. The app is built to work across the whole country, not only in the big cities. In a smaller place there are fewer shops, and the app honestly shows how many shops are actually within your radius. If you travel, the app switches the shops for you.
No. You can plan one day, three days or a full week, exactly as it suits you. You can also skip planning entirely and use only the shopping basket and the price comparison.
Yes, on both. The app arrives in the App Store and Google Play at the same time. The website works in any browser, but the basket, the price comparison and the planning happen in the app.
You can delete your account inside the app and also from this website, without installing anything. Deleting removes your shopping lists, preferences and profile. What exactly we keep before that, and for how long, is written in the privacy policy.
Yes. Add a card with the camera and the app reads the barcode. At the till you open the card on your phone and the cashier scans it straight from the screen. Points accrue to your real account exactly as with the plastic card. The cards live on your phone and work even when there is no signal in the shop.
Not for now. Points accrue as usual, but the balance sits in the shop's own system and you can check it in that chain's app or website. We do not want to promise more than we can deliver.
Four addresses, four different subjects. Write to the right one and you get a faster answer.
General enquiries, press, partnership proposals, investors.
User support, app bugs, account problems, wrong prices or missing products.
Privacy, GDPR requests, data access and account deletion.
Grocery chains, producers, recipe partners and other cooperation proposals.
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Add five items and see how big the gap is in your area.
BiteSmart arrives on the App Store and Google Play in September 2026.