What's new
Short notes on what we are building and why. Updated every month.
BiteSmart arrives in the stores in September 2026
The app comes to the App Store and Google Play at the same time. Three languages are there from day one: Estonian, English and Russian. At the start the map already holds more than 810 shops from 15 chains across 28 towns and settlements.
We begin with the shopping basket and the price comparison, because that is the part which saves money immediately. Recipes, menu planning, allergens and budget are all in the app, but the first thing you see is the price.
If you want a note when the app is ready, leave your email address on the home page.
Loyalty cards are coming to the app
Who still carries five shop cards in a wallet? Neither do we. So BiteSmart is getting a card wallet: add your Selver, Rimi, Maxima and Coop cards to the app and show them from your phone at the till.
You add a card with the camera and the app reads the barcode itself. At the till the card opens in two taps, the screen brightens and the cashier scans it straight from the phone. Points accrue to your real account exactly as with the plastic card.
The cards live on your phone and work even when there is no signal in the shop. If you are in Selver, the app offers the Selver card when it opens. We do not display the points balance, because it sits in the shop's own system and we do not want to promise more than we can deliver.
The same card does one more thing: it switches on card prices in the comparison. In Estonian chains the card price is often significantly lower, and without it the comparison would simply be wrong.
Why location is mandatory for us
A price comparison that shows you another city's prices is not a comparison. Someone in Võru must not see a Tallinn price and then discover at the till that it does not apply. That is why location is mandatory in BiteSmart, and always visible.
The app picks the shops by your location and shows how many shops are actually within your radius. If there are four, the app says four. If you travel to another town, the app switches the shops itself and you do not have to set anything.
The same principle applies to products. If a product is missing from one shop, the app says so and offers a replacement, instead of making the comparison look better than it is.
Three languages from the start
Estonian, English and Russian are in both the app and the website. This is not a later addition, it is a decision we made before the first line of code.
Russian is a large audience in Estonia and across our region, and most food apps do not speak to them in their own language. We do.
The website and the app are built so that all three languages are equal. None of them is a translation that lags behind the others.
Questions? Write to hello@bitesmart.eu.